Smart girls was founded in 2012 and officially registered in 2015, they are the leading youth women-led not for profit organization. Each year they train and support 150 - 200 young girls and women in their economical programs and train 20 - 30 peer educators to lead community development initiatives engaging 25 - 30,000 young people. Their vision is to see a nation where girls have self-esteem, are engaged, have the ability to make decisions, and create visionary change.
Challenge
The primary challenge was creating a website that communicated Smart Girls’ complex impact in a clear, compelling, and modern way. The site balanced storytelling with data, engaged multiple audiences, and ensured easy navigation for donors, partners, and beneficiaries, while reflecting the organization’s identity as a leading youth women-led nonprofit.
Outcome
The redesigned Smart Girls website served as a dynamic platform that amplified their mission, showcased impact stories, and attracted donors and partners. It highlighted training programs, peer educator initiatives, and youth engagement, while providing clear pathways for support, collaboration, and community involvement that sustained long-term growth.
https://www.smartsgirls.org
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